Confidential Message

CONFIDENTIAL - FOR ALICIA'S EYES ONLY

Alicia, I received your marketing plan for "Inclover
Marketing" - Infomercials and a Whole Lot More. I
incorporated your comments into the plan:

- "Michael is too Jewish and Robin is too White.
Neither of them are funky enough or project the cool,
hip, young vibe of Myself that we are trying to
project."

- "The name is bland. Stavros & Associates,
Stavros' Associates or Alicia! Marketing Genius
would make a better statement."

"The website needs to be warmer, less high tech and
more personal. I suggest photos of Me on the set of an
infomercial, Me leading a branding/strategy meeting,
Me leading a strategy/branding meeting and Me with
various celebrities. Customers will love it."

"Everyone talks at meetings and they're all stupid!
Why doesn't everyone shut up and let me run things?
Ugh, it's so frustrating. Nobody knows anything but
Me."

Let's work on the first three and I will ignore the
fourth comment as it has nothing to do with marketing.
We will work on the photo shoot next week and send you
ideas on the new logo, website and marketing
materials. We will NOT forward this to Michael and
Robin as they are "so sensitive" as you say, and would
be easily hurt as they think they are "equal partners,
but they're not. I do all the fucking work and they
take all my money. And they talk on the phone all the
time. They are so boring I can't even eavesdrop."

Also, the editorial you wrote, "I am a Genius in
Marketing and Branding" with an 8 x 10" photo of
yourself was rejected by BrandWeek, AdWeek, Ad Age and
Dressage Monthly. Let's work on a new title.

Rob